On the new song Control by Big Sean featuring Kendrick Lamar and Jay Electron, the shot heard 'round the world was heard. Kendrick Lamar went in during his verse; it was so vicious the lyrics were posted throughout social media instantly.
Kendrick called himself the king of New York, which is weird considering Mr. Lamar is from Compton. Homage was paid to Jay-Z, Nas, Eminem and Andre 3000. He then singled out J Cole, Big K.R.I.T., Wale, Pusha T, Meek Mill, A$AP Rocky, Drake, Tyler, Mac Miller, Big Sean and Jay Electron. I mean, really dude, he actually said he would make sure their core fans never heard of them.
The hashtags #TwitPicYourReactionAfterHearingKendricksVerse and #RappersKendrickDidntMention began trending on Twitter.
This verse sent shock-waves through hip-hop. The named artists didn't seem too shaken by what was said and took Kendrick up on his challenge. However, those who were not mentioned sounded off with their own verses in response. Also, many in hip-hop conversed about their thoughts on the matter.
IMRD will be putting a page up to keep track for you dudes. Artists such as Lupe Fiasco, B.o.B., Joe Budden and Allyssa Marie have put some of their best lines on the table. There have also been those who haven't been on the rap scene in many moons and those who I have never heard of (not saying they aren't known, I just pay little attention to some of today's rap/hip-hop artists).
I mean, really dude, this is what hip-hop needed - a swift kick in the pants.